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Curated Essentials

The foundations of exceptional artistry.

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Salon Equipment
Strong Long Lasting Base Coat

The Perfect Base for
Lasting Perfection.

Strong Long Lasting Base Coat is a universal coating made of high quality raw materials - one of the best products of the brand that we are proud of! It helps to effectively strengthen and protect the nail plate.

SHOP BASE & TOP COATS

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Fresh arrivals for salons and home nail artists

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The professional favourites our customers reorder

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Beauty Journal

Tips, trends and techniques from our nail experts.

Acid or acid-free base: how to make the right choice
Acid or acid-free base: how to make the right choice

Consistency and hardness matter, but the first decision is whether the nail needs a primer with acid at all. Here is how to choose.
How to level different nail shapes: tips for nail technicians
How to level different nail shapes: tips for nail technician...

Flat, curved, ski-jump or bitten – every nail plate needs its own approach to building a smooth, even apex.
Everything you need to know about cuticle remover
Everything you need to know about cuticle remover

Alkaline or acidic? Gel or liquid? How cuticle removers work and how to use them safely.
TPO-free gels: what the change means for UK nail technicians
TPO-free gels: what the change means for UK nail technicians

TPO, a photo-initiator used in many gel products, can no longer be sold in cosmetics in Great Britain. Here is what we are doing.
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New shades, launches and salon tips